Challenge
Leading clothing brand was seeking a way to enhance the shopping experience on its e-commerce site, and improve its sales metrics. "We knew we wanted our site to be more engaging for customers, and to work harder to convert browsers into buyers," commented Leilani Augustine, Vice President of Marketing for 7 For All Mankind. The company was also looking for ways to extend the reach of its site, through social networking techniques, but it wanted something more than just a Facebook or Twitter presence.
Solution
7 For All Mankind and its e-commerce platform provider OneStop chose PurchLive interactive e-commerce environment, to provide an engaging new way for its online visitors to shop collaboratively at the site, and share their experience with friends through popular social networking services. More than merely a social shopping tool, PurchLive also gives 7 For All Mankind a direct view into its customers’ behavior on-site. "PurchLive deployed easily over our existing site, and augmented and extended our existing capabilities, while adding an exciting new way for our shoppers to experience our online store," added Augustine.
