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Find Out What the Experts Are Saying

At Pipit, we are committed to keeping pace with the key developments that are transforming the world of e-commerce. Dive into in one of our business papers for greater understanding of the issues, or dig deeper into our technology to understand how our platform addresses those challenges.

Industry Studies and Reports

Forrester TechRadar: Social Commerce
Forrester report declares that "social commerce" is the future of e-commerce, and provides ample evidence to support this conclusion.
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E-Marketer Report: Online Retailers Socialize Shopping
E-tailers embrace the power of social media and technologies.
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Adobe Scene 7: Customer Experience:
What's Hot, What's Next?

Excellent overview of the trends shaping e-commerce today.
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2009 Social Ecommerce Guide
Nearly all of our retail clients are asking us the following question: "We’ve done product ratings and reviews, what social shopping features should we implement in 2009?"
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Merchants Optimize to Profit in Turbulent Times
Despite the lagging economy e-commerce is showing more resilience than other channels; 66% anticipate ‘09 Internet revenues to increase over ‘08 as this channel continues to see growth
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The Multi-Channel Marathon
In my mind, and moreover in the minds of the merchant community, eCommerce has moved from being a sprint to a full-fledged marathon. It is now a core part of retail as most multi-channel merchants are dependent on the eCommerce channel for growth.
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Re-platforming e-commerce in the age of the cross-channel consumer
As cross-channel shopping behavior becomes more prevalent in the retail industry, savvy companies are paying greater attention to the strategic importance of their online business capabilities.
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Defining The Online Marketing Suite
Today interactive marketing is a fragmented discipline in which marketers work with many different vendors to develop and execute marketing programs. But as the number of channels and programs grow, this situation becomes untenable.
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5 Winning Strategies
Our experiences working with clients across the globe gives us the unique opportunity to see how ecommerce trends differ worldwide. This ebook compiles the social trends we are currently seeing in the global ecommerce market — trends that we believe will have a major impact on the future success of online retailers.
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